Date 2020
Organisations Behavioural Insights Team, Nesta
Resource Type Insight
Language English

Many of our food choices are not conscious, deliberative decisions but instinctive responses to our environment. Although we might feel that we freely choose the food we eat, our eating behaviour is heavily influenced by the availability and convenience of food, prompts in our environment, and the social and informational landscape around us. We are no match for our current food environment which pushes us towards buying and consuming unhealthy food that is affordable, easily accessible and readily available.