The Giant Company Uses Social Media to Discourage Hoarding

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- Address Challenges
  
  “We are all most grateful to members of The Consumer Goods Forum for doing what is in their power to ensure the availability of these products at affordable prices. We appreciate CGF members’ constant support for the efforts of national governments and public health bodies.”
  DR DAVID NABARRO A WORLD HEALTH ORGANIZATION SPECIAL ENVOY ON COVID-19
- Establish Coalitions of Action
  
  “I am proud to see our industry, through the CGF, help shoppers better understand nutrition so they can make great choices for themselves and their families”.
  CARLOS MARIO GIRALDO MORENO CEO AND PRESIDENT, GRUPO EXITO
- Drive Action & Implementation
  
  “The CGF proves that partnership creates more impact. This is what I will hold myself accountable for – fostering the force of impactful partnerships to enable better lives through better business”.
  VERONIKA POUNTCHEVA GLOBAL DIRECTOR CORPORATE RESPONSIBILITY AND SENIOR VICE PRESIDENT, METRO AG
- Engage Stakeholders
  
  “Leadership by the private sector can catalyse action on multiple fronts to tackle hunger, micronutrient deficiencies, and overweight and obesity. This workforce programme is one. It makes business sense, and is the right thing to do. We appreciate CGF’s leadership”.
  Lawrence Haddad EXECUTIVE DIRECTOR, GAIN
- Support Networking & Sharing
  
  The Consumer Goods Forum (CGF) is committed to helping its members understand the challenge being faced and provides a unique, global platform that promotes best practice sharing.”
  Olaf Koch Chairman of the Management Board, METRO
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The Giant Company Uses Social Media to Discourage Hoarding

Date	2020
Organisation	The Giant Company
Resource Types	News, 3rd-Party
Language	English

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With coronavirus (COVID-19) cases and consumer concern mounting nationwide, The Giant Company (formerly Giant Food Stores) is asking shoppers not to hoard groceries in a new social media campaign dubbed #MoreForAll.

Launched yesterday, the campaign includes a video featuring Giant President Nicholas Bertram that appears on the Carlisle, Pa.-based grocer’s Facebook, Twitter and YouTube pages.

(Source: supermarketnews.com)

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