Report Launched on Creating a Culture of Health

PARIS, 12th May 2020 The Consumer Goods Forum (CGF) and Kin&Co have today published a global insights report on employee health and wellbeing in the consumer goods industry, one of the key themes tackled by the CGF as part of its Collaboration for Healthier Lives Coalition. The report, titled “Creating a Culture of Health – The Secret to a Productive, Resilient Workforce”, maps out the state of health and wellbeing within the global workforce and seeks to understand the role that business can play to better ensure the health and wellbeing of their employees.

Positive results show CGF members and other businesses across the globe are already taking action on employee health and wellbeing, with 78% of CGF members having policies in place. 60% of UK CEOs consider mental health in the workplace to be a top priority and 70% of employers have taken steps to enhance their physical environments to inspire and drive healthier behaviours. However, despite two-thirds of organisations deeming health and wellbeing programmes to be a pivotal element of their employee culture and brand, the number of employees who feel their employers are not doing enough to improve their health and wellbeing remains high.

In light of the Covid-19 pandemic, however, companies are expected to increase even further their focus on employee health, especially with regards to mental health as companies and employees come to terms with sustained periods of remote working and isolation.

In giving a definition for a “culture of health”, the report highlights the need for business to shift away from standalone policies on health and wellbeing in the workplace, and rather focus on driving change in behaviour and culture. The report delves into key insights from businesses making strides on employee health and wellbeing in China, Colombia, France, Japan, Turkey, the United States and the United Kingdom.

In addition, new research on employees’ perspective on efforts from their employers is shared, and multiple case studies are used to illustrate and give tangible examples of how workforce wellbeing is being transformed by frontrunner companies. As a helpful tool to take this further, a step-by-step guide is offered for businesses that wish to implement or strengthen their employee culture of health and wellbeing within their workforce.

Commenting on the release of the report, Sharon Bligh, Health & Wellness Director, The Consumer Goods Forum, and Rosie Warin, CEO, Kin&Co, said, “Businesses have the opportunity to have a significant impact on empowering their employees and nurturing their health and wellbeing. This can lead to widespread, positive effects even outside the workplace, and this need has only been exacerbated further by the Covid-19 pandemic. The business case for investing in employee health and wellbeing is clear, as this enhances individual performance and ultimately benefits company performance. Through this report, we see an improved commitment from industry to drive positive change in the area of employee health and wellbeing and encourage cross-sector collaborations that are essential to achieving success at scale”.

The CGF and Kin&Co thank all the companies and organisations involved for contributing their valuable insights for the report: Ajinomoto, Barilla, Colgate-Palmolive, Danone, GAIN, Global Business Group on Health, Grupo Bimbo, Johnson & Johnson, Kao Corporation, L’Oréal, McCormick, Migros Ticaret, Nestlé, Norgesgruppen, PepsiCo, Tesco, Walgreens Boots Alliance and Walmart.

Download a copy of the report:

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About The Consumer Goods Forum

The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 50 manufacturer and retailer CEOs. For more information, please visit:


About Kin&Co

Kin&Co is a multi-award winning next generation management consultancy specialising in purpose, culture change, and employee engagement. With offices in London and Toronto, Kin&Co is transforming the business world so that leaders and organisations are led by purpose and have resilient, adaptable cultures. Find out more about Kin&Co at


For further information, please contact:

Sharon Bligh
Director, Health & Wellness
The Consumer Goods Forum

Lee Green
Communications Director
The Consumer Goods Forum