Paris, 15 December 2025  The Consumer Goods Forum announced today that the Flowers and Ornamentals Sustainability Standards (F.O.S.S.) from the Kenya Flower Council (KFC) has achieved recognition from the Sustainable Supply Chain Initiative (SSCI). This recognition provides consumer goods companies with additional information to support their independent sourcing decisions. 

Kenya is one of the world’s largest exporters of cut flowers, with the sector valued at USD 835 million last year. Representing around 80% of the country’s growers and exporters, the KFC plays a central role in shaping the industry’s global reputation.

Through F.O.S.S — an internationally known framework covering social, environmental, and good agricultural practices — KFC helps position Kenya as a trusted source of high-quality, responsibly grown flowers.

With F.O.S.S. now achieving SSCI Recognition, under the Primary Production social compliance scope, buyers within the wider floriculture industry gain additional confidence in a standard that supports transparent, responsible production and strengthens Kenya’s leadership in global markets.

Here are a few actions taken by KFC following the SSCI benchmarking assessment to address identified gaps in the F.O.S.S. standard, including: 

  • Ensured producers demonstrate legal rights to land and water and that any transfers from local populations occur with Free, Prior and Informed Consent (FPIC). 
  • Strengthened its requirement for producers to implement transparent, accessible, and confidential grievance mechanisms that include protection against retaliation.
  • Introduced provisions requiring producers to implement water use management plans that consider local communities’ needs and protect surface and groundwater from contamination or overuse. 

Didier Bergeret, Director of Sustainability at the CGF, said, “F.O.S.S.’ recognition is a significant milestone for Kenya’s floriculture sector. By completing the SSCI Benchmarking Process, KFC strengthens its responsible production practices across one of the world’s most important flower-exporting regions, valued at over $800 million. With over 160,000 workers covered by F.O.S.S, this achievement supports businesses seeking trusted information to guide their independent sustainability and due diligence decisions.”

Clement Tulezi, CEO of KFC said, “We are honoured and proud that the Kenya Flower Council’s Flowers and Ornamental Sustainability Standard (F.O.S.S) has received official recognition from the Sustainable Supply Chain Initiative. This milestone reflects our unwavering commitment to driving responsible social practices and sustainability across Kenya’s floriculture sector. This achievement would not have been possible without the dedication of our member farms, who share our vision of fostering ethical, safe, and inclusive workplaces. We remain steadfast in our mission to uphold the highest standards in social compliance, ensuring that Kenya’s floriculture industry continues to thrive sustainably and responsibly in global markets.”

To date, the SSCI has recognised nine schemes, with a further five currently undergoing the benchmarking process. The SSCI recognises that auditing, monitoring and certification programmes are built upon solid assessment processes and provide information about diverse sustainability best practices while preserving competitive choice.

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For more information contact Luiza Reguse, Senior Manager, SSCI and Zoe Daruwalla, Communications Officer at The Consumer Goods Forum.

About the Sustainable Supply Chain Initiative

The Consumer Goods Forum (CGF) Sustainable Supply Chain Initiative (SSCI) builds trust in social and environmental sustainability standards worldwide by benchmarking auditing, monitoring and certification programmes and recognising schemes that meet industry expectations. Since 2019, the SSCI has provided consumer goods companies with information to support their independent and individually-made sourcing decisions, strengthen due diligence, and drive positive impact across global supply chains such as improved labour conditions, reduced environmental harm and ethical business practices in line with competition rules. For more information, visit www.tcgfssci.com.

 

About The Consumer Goods Forum

The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of best practices and recommended standards that serves the consumer goods industry worldwide. Its members are the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have an estimated revenue of  exceeding €5.2 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. The CGF is led by a Board of Directors formed of 54 CEOs – evenly split between retailers and manufacturers.

For more information, please visit: www.theconsumergoodsforum.com

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About Kenya Flower Council

The Kenya Flower Council (KFC) is the leading representative body for Kenya’s floriculture industry, championing sustainable growth, ethical labour practices, and international market competitiveness. Established in 1996 to support and coordinate the interests of flower growers, exporters, and allied stakeholders, KFC promotes responsible production through self-regulation, promotion of sustainable practices, advocacy, capacity building, and research. With a membership that accounts for over 80% of Kenya’s floriculture exports, KFC plays a critical role in ensuring that Kenya remains a global leader in the production and export of high-quality, sustainable flowers. Through strategic partnerships with government, private sector, and development agencies, KFC advances the industry’s commitment to environmental stewardship, social compliance, and economic empowerment of its predominantly female workforce.

The KFC administers the internationally recognized Flowers and Ornamentals Sustainability Standard (FOSS) – known globally as the KFC Silver and Gold certifications. This robust compliance scheme guarantees that members adhere to the highest standards of Good Agricultural Practices (GAP), environmental stewardship, and social accountability. By fostering a responsible and competitive industry, the Council ensures Kenya remains a top global supplier of high-quality flowers to over 60 destinations worldwide.

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