Date 2021
Organisation Colgate-Palmolive
Tags Plastics & Packaging, Materials, Design, Reuse, Consumer Use, Consumer Behaviour, End of Life, Sustainable Options
Resource Type Case Study

This case study demonstrates how sustainable and circular design can enable customers to reduce their plastics footprint. Colgate’s new toothbrush provides consumers with an alternative to more traditional options. The ‘Keep’ contains 80% less plastic than similar sized brushes and features a reusable aluminium body with a replaceable head.

The Consumer Goods Forum Official Logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.