Date 2021
Organisation Colgate-Palmolive
Tags Plastics & Packaging, Materials, Design, Reuse, Consumer Use, Consumer Behaviour, End of Life, Sustainable Options
Resource Type Case Study

This case study demonstrates how sustainable and circular design can enable customers to reduce their plastics footprint. Colgate’s new toothbrush provides consumers with an alternative to more traditional options. The ‘Keep’ contains 80% less plastic than similar sized brushes and features a reusable aluminium body with a replaceable head.