|Tags||Plastics & Packaging, Materials, Design, Reuse, Consumer Use, Consumer Behaviour, End of Life, Sustainable Options|
|Resource Type||Case Study|
This case study demonstrates how sustainable and circular design can enable customers to reduce their plastics footprint. Colgate’s new toothbrush provides consumers with an alternative to more traditional options. The ‘Keep’ contains 80% less plastic than similar sized brushes and features a reusable aluminium body with a replaceable head.