The Consumer Goods Forum’s (CGF) Healthier Lives Coalition, Lifecourse Wellness is a cross-sector effort that brings together businesses, charities, and public organisations to help people live healthier lives at every stage. By working together, the Coalition supports inclusive, community-based solutions that tackle health inequalities and improve wellbeing.

From reproductive health to menopause, Kerry’s aims enable women to take charge of their wellbeing at every step—closing critical health gaps. Kerry’s ProActive Health Portfolio leverages clinically backed functional ingredients and deep R&D capabilities to develop a complete portfolio of products empowering women to manage their physical and emotional wellbeing during Health Transitions across their life course. 

The Challenge

Women experience distinct health transitions at various life stages—puberty, pregnancy, breastfeeding, menopause—all of which bring unique physiological and emotional demands. Despite these milestones, many health concerns that affect women remain under-addressed by both conventional healthcare and mainstream product innovation. 

  • 80% of women globally express concern over key life-stage health issues such as menstruation, fertility, and menopause.

  • 33% are already using supplements to manage menopause-related symptoms.

  • Scientific credibility is critical—with 60% of proactive consumers saying clinically proven claims strongly influence their purchasing decisions.

From Polycystic Ovary Syndrome (PCOS) to breastfeeding discomfort to menopausal symptoms, women are increasingly seeking trusted, effective support.

The Approach

With a team of over 1,100 global scientists, the ProActive Health portfolio offers clinically supported functional ingredients designed to be seamlessly incorporated into supplements, functional foods, and beverages.

Each solution is tailored to specific life stages:

  • Reproductive Health: Caronositol Fertility®, a natural patented combination of myo-inositoland D-chiroinositol in the 3.6:1 ratio, developed to support the health of women with fertility challenges related to Polycystic Ovary Syndrome (PCOS), demonstrating a 153% increase in pregnancy rates
  • Maternal Health: Hereditum® LC40® Breastcare, the first range of probiotics derived from human breast milk, supports new mothers through lactation by reducing breast discomfort and promoting healthy breastfeeding.
  • Menopause Support: Sensoril®, a root and leaf ashwagandha extract that helps create supplements, functional food and beverages, supported by 15 clinical studies, new research on +100 postmenopausal women highlights the unique ability Sensoril® has in supporting symptom management and quality of life in women post-menopause, measured through changes in vasomotor, psychosocial, physical and sexual domains.

The Results 

Through its life stage-specific innovations, Kerry has earned a position in women’s health, with:

15+ clinically backed ingredients

400+ granted or pending patents globally

 

Loretta Kelly, Global Head of Marketing, ProActive Health, Kerry said, “With the women’s health gap now bigger than ever, we believe it is essential for organisations and leaders in the space to continue to invest in educating and putting the spotlight on key female health issues.”

 

 

 

 

Learn More

About CGF Collaboration for Healthier Lives Coalition of Action

  • The Consumer Goods Forum (CGF)’s CEO-led Coalition of Action on Collaboration for Healthier Lives (CHL) is about making it easier for people around the world to adopt healthier lives for themselves and their families.
  • CHL initiatives running across 9 countries and involving over 160 organisations.
  • As a collective, members of the CGF, and their partners, are exploring, experimenting, innovating, and evolving business models to support positive change, while sharing data and knowledge at scale, cross industry. Health is not a competitive advantage; it’s a basic necessity. And it’s clear no company can solve this issue alone.
  • Collaboration is needed at scale and across sectors if the consumer goods industry is to play the necessary role in the health and wellbeing of people. 
  • For more information please visit our website
  • Contact the CHL team to have your employee wellbeing programmes featured.

About the Life-Course Wellness Workstream

The Consumer Goods Forum’s Healthier Lives Coalition has a key focus on Life Course Wellness, aligning with the World Health Organisation’s ambition to improve health and wellbeing across every stage of life. This initiative brings together retailers and manufacturers to drive impactful physical and digital activations that empower consumers to make healthier choices presenting a clear opportunity to deliver better, more tailored health solutions that meet consumers’ needs throughout their life course. 

The Coalition will  target three key priorities:

  • Supporting people through Health Transitions like starting a family or managing chronic conditions,
  • Promoting Everyday Self-Care Behaviors for sustained wellbeing,
  • Fostering Healthy Longevity through proactive prevention.

Download our latest report 

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