Our Commitment to the Industry

Members of the CGF Product Data Coalition of Action commit to driving retailers and platforms to embrace and promote the use of unique IDs by all suppliers. Furthermore, the Coalition commits to encouraging all brand owners to upload 7 defining product attributes to a central registry for all live GTINs, by the target dates required in each market. Also, all companies part of the coalition are to support and implement the Global Data Model architecture. Finally, companies part of the Coalition that are willing to test DataPorts and other disruptive technologies commit to sharing best practices.


Project Updates 

  • Verified by GS1: The capability for brand owners to upload 7 defining product attributes to a central registry to ensure that a product can be authenticated by trading partners has grown fast and is now available in 70 countries, while the possibility to retrieve product information and to verify a product’s identity is currently live in almost 50 markets. The central registry already contains millions of GTINs with core product information. A free trial version of the service is also available on gs1.org.

    Global Data Model: The GDM which defines a consistent set of product attributes for addressing the data quality issues and inefficiencies in today’s data exchange between trading partners is already in place in 16 countries and in active use in 9 of these. Work is being done now to expand the model for new product categories (e.g., DIY), to support onboarding of new markets, and an eLearning course is available as well.

    Two-Dimensional Barcodes: The priority has been to raise awareness of the ambition to migrate by 2027 towards one single code on pack with multiple benefits such as POS checkout, web access, and other business process efficiencies. To this end, several educational materials have been developed including an interactive tool to explore the benefits and types of 2D barcodes, a “getting started” guide and several case studies.


  • 2022 – Launch of the 1st edition of the Supply Chain Conference in Amsterdam. Read the #2022SCC Press Release
  • 2022 – Launch of the LatAm E2E Steering Committee (based in Medellin, Colombia). 
  • 2021 – Global E2E SpringBoard events Wintercomes  & Summercomes, Online Store to showcase the latest solutions in supply-chain and product data & launch of the DataPorts Leapfrog Prototype Protocol at DataPorts.IO.
  • 2020 – Launch of the Product Data Coalition of Action and the Product Data Projects: Global Trade Item Number (GTIN) Ubiquity, Central ID Registry (Verified by GS1, VbG), Global Data Model (GDM), Data Quality Scorecard and DataPorts, 3D Frog Event and the Open Space Online Format &  formulation of the PRC E2E Steering Committee (based in Shanghai).
  • 2019– Launch of the End-to-End Podcast Series in combination with the E2E Induction Program offering a menu of choice to engage with the pillar & co-launch of the True-Code.Org workstream. 
  • 2018 – Published Learning Series documents on Artificial Intelligence & Robotics, Smart Reduction of Food Waste, Blockchain and Total Retail Loss &  launched the series of Springboard Events and the Data Leapfrog pilots.