Come Out On Top Post COVID-19 Through Advertising And Accurate Measurement

Our consumer behavior has changed drastically since the lockdown due to COVID-19. Time with media is increasing, digital shopping is on the rise, and consumers are trying new things due to many items being out of stock and their changing needs. This might require refocusing and changing the marketing strategy that companies had planned for 2020. This does not mean, however, making sweeping cuts to marketing investment.