COVID-19 has and will continue to have deep economic and social impact. How badly COVID-19 affects the economy and the future of your company depends on many factors, some of which are within your control.

Your industry, your financial position before the pandemic began, the actions you take over the next 1-2 months and the longer-term strategies you put in place will determine how your company fares over the next 12-18 months.

Some industries, such as airlines, cruise lines, restaurants and even some retailers are feeling immediate pressure on their bottom line as a result of the pandemic. Others, such as online retail giants like Amazon and Walmart, and grocery stores, among others, are actively hiring in the wake of social distancing.

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