Date 2020
Organisation Nielsen
Resource Type Insight
Covid-19 Framework Consumers
Language English

With the implementation of the large-scale social restrictions by the government, Indonesians have been living in the “Restricted Living” stage for the past one month during the COVID-19 pandemic. This has inevitably led to significant changes in the traditions and patterns of consumer behavior in welcoming and celebrating Ramadhan and Idul Fitri, the biggest annual celebration in Indonesia. Being the country with the most Muslim population globally, those changes have hit the overall consumer spending that industry players need to reinvent the atmosphere of this festive period in different ways in order to achieve positive growth.