Date 2020
Organisation Nielsen
Resource Types Summary, Case Study
Covid-19 Framework Incentives, Consumers, Resilience Models, Business Models
Language English

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. In a time when many are facing daunting situations—from essential workers who need personal protective equipment to those trying to stave off feelings of isolation at home—some brands have chosen to meet these challenges with empathy and care for their communities and consumers’ immediate needs.