CHL Launches Preventative Health Playbook to Equip Members with Digital Tools to Strengthen Preventative Health Initiatives 

The Consumer Goods Forum (CGF) Collaboration for Healthier Lives Coalition of Action (CHL) released a playbook for companies looking to launch or accelerate preventive health initiatives using the latest digital technologies. Developed in partnership with global management consulting firm, Kearney, the playbook will enable businesses to offer consumers healthier options and encourage consumers to make better and healthier choices. The playbook aims to address health issues in regions where CGF member companies operate, particularly Asia, Latin America, and North America, to drive more targeted and impactful initiatives. Learn More


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Malina Ngai, CEO, AS Watson

Brian McNamara, CEO, Haleon

Sharon Bligh, Health and Sustainability Director, The Consumer Goods Forum

What is Preventative Health and Self-Care?

“Self-care is the ability of individuals, families and communities to promote their own health, prevent disease, maintain health, and to cope with illness and disability with or without the support of a health worker. It recognizes individuals as active agents in managing their own health care in areas including health promotion; disease prevention and control; self-medication; providing care to dependent persons; and rehabilitation, including palliative care.

It does not replace the health care system, but instead provides additional choices and options for healthcare.”

Access the 2024 Preventative Health Playbook

Access the Executive Summary

Download Capgemini Report on Digital Solutions for Accessible, Healthier Living
Download Global Health and Wellness Digital Framework