At The Consumer Goods Forum, we want to help members by promoting the more basic data quality good practices. In June 2018 we launched a video aimed at helping companies appreciate the importance of data accuracy and some of the good practices.
– Demonstrate strong CEO leadership on the importance of data accuracy and completeness: e.g. a product on a digital shelf is only as good as its data
– Strengthen data governance (e.g. single Chief Data Officer reporting to the CEO) to cut across organisational silos
– Support the “Verified by GS1” project – reinforcing GS1’s role to ensure that every product has a unique identifier
– To support the above, we are producing a short video to share with our members, describing a fictitious CEO’s role in strengthening the company’s data accuracy.
Please reach out to the End-to-End Value Chain to team if you are interested in sharing your company’s good practices and we will provide you with a template.