BOGOTA: Friday the 22nd of April, the CGF LatAm Board of Directors will be meeting in-person for the first time in two years since COVID hit. Led by CEOs to support the work of our coalitions, the Board tackles issues related to healthier lives, sustainability, data transparency, supply chains, race to zero and food safety. Employee health, wellbeing and nutrition have gained traction with member companies supporting the Workforce Nutrition Alliance.

The Board will focus on driving impact in the region and unpack barriers to local implementation.

Working collaboratively between our members and key stakeholders has been a crucial focus of the Board and key government authorities on health and the environment will join today’s meeting. They will be joined by government authorities; notably, the First Lady of Colombia and the Minister for the Environment.   

Collaboration for Healthier Lives was one of the first global Coalition of Action to take action on the ground in Latin America.  The CHL initiatives are currently active across three countries – Colombia, Costa Rica, and Mexico. Our work in LatAm is focused on providing consumers and employees with guidance on how to adopt a healthier lifestyle and the projects revolve around information, inspiration and behaviour change (both in-store and online). 

Most recent actions have evolved towards healthier and more sustainable diets with recipe development from sustainable ingredients and a focus on health and food waste.

In Colombia, the Se Siente Bien (It Feels Good) initiative has impacted over 10 million people with programmes on food, personal care, and hygiene activities, in stores and online.  Supporting the most vulnerable was also a key action during the pandemic and CHL Colombia collaborated with the local The Food Bank (ACABO) network to support over 220,000 residents of central Colombia.

Misión Nutrición – a nationwide health and wellbeing programme that showcases the power of public-private sector collaboration, addresses nutritional gaps in Colombia. The key partners include the Ministry of Health, ICBF, Cinco al Día, and the CGF as part of the Gran Alianza por la Nutrición. In addition to digital communications and wellbeing campaigns, five cookbooks were developed with recipes encouraging the use of local and sustainably sourced ingredients.

CHL’s initiative in Mexico –Mexico Ponte Bien (Mexico Get Well) – engaged with over 10,000 participants at Walmart stores in 2019, primarily based on the theme of ‘nutrition education’. The initiative made big strides in digital development during COVID, utilising social media and online engagement with shoppers.  Most recent developments include a partnership with BAMX (Mexican Food Bank) to develop activities focused on food waste prevention and home-care tips.

Dias Saludables (Healthy Days) initiative in Costa Rica, with retail partner Auto-Mercado, found innovative ways to keep people engaged on health and wellness on Facebook Live, virtual store tours with nutritional experts and conscious consumption magazines also focusing on topics such as health and food waste.

To find out more about CHL’s local work in Latin America click on the links below for more details: