BOGOTÁ, Colombia, 9th August 2018 – The Consumer Goods Forum (CGF) has brought together its members from across the region in support of promoting healthier diets and lifestyles to consumers in Colombia. Grupo Bimbo, Cencosud, Clorox, Colgate-Palmolive, The Coca-Cola Company, Grupo Éxito, Kellogg’s, Nestlé, PepsiCo, Postobón and Procter & Gamble are all participating in the CGF’s Collaboration for Healthier Lives initiative that provides in-store education and advice to customers about nutrition, personal care, physical activity and informed purchasing decisions.
The “Give a Healthy Twist to Your Life” programme originally ran back in May 2017, reaching 12,000 customers across eight Carulla, Grupo Éxito, Jumbo and Metro stores in Bogotá. This new phase, however, hopes to reach more than 40,000 customers as it expands the programme to 37 Grupo Éxito and Cencosud stores in Bogotá and Medellín. With expert nutritionists onsite, as part of instore health stations, customers will be able to get the very best advice and information on how to enjoy a balanced diet, manage portions, ensure proper hygiene, understand food labels and stay active.
The Consumer Goods Forum is the only organisation that brings together consumer goods retailers and manufacturers globally, and its work to empower consumers to adopt healthier diets and lifestyles is a key strategic initiative. It brings together members to collaborate on key topics impacting the industry, addressing both global and regional challenges through knowledge and best practice sharing, and through action. This latest drive in Colombia is just one example of how CGF members are collaborating on the issue of consumer health, with successful programmes also being run in the US, Japan, Costa Rica and Turkey, with more in the pipeline.
“Our members continue to work together, as retailers and manufacturers, regardless of whether we are competitors, with a collective approach to promoting healthier and active lifestyles, and to learn from each other on how best to address public health issues in Latin America, ” said Erika Rodriguez, Regional Manager, Latin America of The Consumer Goods Forum.
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The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 50 manufacturer and retailer CEOs. For more information, please visit: www.theconsumergoodsforum.com.
For more information, please contact:
Regional Manager, Latin America
The Consumer Goods Forum
Cell + 57 302 339 09 33
The Consumer Goods Forum