The CGF Collaboration for Healthier Lives Coalition of Action’s (CHL)’s latest collaborative campaign which promotes tasty and savoury vegetarian recipes, “Delizie Veggie”, was launched in Italy and led by Barilla and Carrefour. The in-store and online campaign ran from 25th September to 8th October 2023, in two Carrefour stores located in Carugate and Assago in northern Italy.
Inspired by the Lundi c’est Veggie project launched in April 2022 by Carrefour and Danone, Co-Chairs of the CHL working group in France, the aim of the initiative was to promote vegetarian diets and continue collaborative efforts that empower Italian consumers to lead healthier lives. Delizie Veggie is the first concrete action for Carrefour Italy since the Act For Food target of 500 million € in sales of plant-based products in Europe by 2026.
All the recipes on offer are developed using products from Alpro, Barilla, Findus, Garden Gourmet, Mulino Bianco and Carrefour products.
CHL is excited to share and scale learnings from Italy to continue to empower healthier people globally as the programme seeks to activate in more markets in 2024.