The first US campaign was initially launched in September 2017 in Hagerstown, Maryland, to support community members in adopting healthier diets and lifestyles. Partnering with Healthy Washington County, our members – retailers and manufacturers –began to rollout the “One for Good” campaign in retail outlets and communities across Hagerstown. Participating companies included: Ahold Delhaize, Barilla, Campbell Soup Company, Colgate-Palmolive, Danone, General Mills, Johnson & Johnson, Kellogg Company, Mondelēz International, Nestlé, PepsiCo, Target, Walgreens Boots Alliance and Walmart. The campaign is being re-launched in 2019.
In January 2019, the CHL US team met in Hagerstown solidify the activities each company and organisation will execute over the next 6-12 months. During the two-day meeting, the retailer and manufacturer members of the CGF, together with community partners and other key stakeholders, shared their learnings from the initiative and looked forward to 2019 plans.
Board members from Healthy Washington County also attended the meeting as they look to work with us on setting clear health priorities for the community in 2019. In fact, the CHL US team agreed to align with the objectives of Healthy Washington County to improve the health of the community. This approach was also supported by the Washington County Chamber of Commerce.
Importantly, the decision was taken by the CHL US team to support wellness, a Healthy Washington County priority, through the empowerment of citizens to make healthier choices. This includes the focus on promoting four enablers of wellness: healthier food choices, exercise, smoking cessation and medication adherence.
Looking ahead, and with the important support of Oliver Wyman, the team are also taking steps to improve the overall measurement and reporting piece of the initiative and on how communications and activities can be increased across Hagerstown.
People everywhere are taking a greater interest in their personal wellbeing, whether that’s eating better, getting active or enhancing personal care and hygiene. The “One for Good” campaign is supporting consumers and communities in this ambition and working with existing public health initiative, Healthy Washington County, to support their efforts to address ongoing diet and health challenges. Despite increasing efforts, people are still challenged on how to manage their health and we believe a collaborative approach, involving multiple sectors, is the best way to ensure access and positive, long-term impacts.
People are faced with thousands of choices every day, many of which can impact their health. The good news is that the road to a healthier life can start with small changes — the first step is making one more healthy choice. The “One for Good” campaign will see retail stores promoting healthier products, bearing the “One for Good” logo and messaging. Activities such as health and wellness fairs and community-driven events will also take place as retailers and manufacturers work together to provide health and wellness support and information.
You can visit www.one-for-good.com to learn more about the activities taking place in Hagerstown. This website is kindly hosted by Healthy Washington County.
To learn more about our CHL US activities, or to find out how your company can get involved, contact the Health & Wellness team: firstname.lastname@example.org